Capitalizing on Mel Gibson Movie

Many UB churches are planning evangelistic efforts around Mel Gibson’s film “The Passion of the Christ,” which opens February 25. For instance, NorthPointe UB in the Columbus, Ohio, area is renting out an entire theater. They are buying screen advertising that will run 14 weeks, and will do a mailing to 7000 homes in their zip code, plus to all new residents in the country during the past year.

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