11 Mar HU to Offer Degree in Marketing

Huntington University will begin offering a new Bachelor of Science in Marketing degree this fall. Classes will focus on the principles of marketing, salesmanship, market research, consumer behavior, business communication, financial management, advertising, and promotion. Enrollment is currently under way.

“Students are going to be exposed to people who have real ‘street knowledge’ of marketing who can provide practical experience in addition to the educational experience,” said David McEowen, associate professor of business.

Business professors David McEowen and Jim O’Donnell bring a wealth of skills and knowledge to the program, having more than 50 years of marketing experience between them at companies such as Fidelity Investments, Dreyfus, and Fuji USA.