28 Jan New Name for HCJB: Reach Beyond

HCJB Global, the Christian radio ministry, has changed its name. The organization is now called “Reach Beyond.”

Doug Weber, a UB endorsed missionary whose family serves with HCJB, writes, “HCJB are really the call letters of our flagship radio stations in Ecuador, and they will continue to use these letters in their name. And for now, the technology center, where we will work in Indiana, will retain the name HCJB Global Technology Center. However the letters ‘HCJB’ don’t really convey the ministries that we do in healthcare, training, or leadership development. Nor do they convey the international scope that our ministries now enjoy.”

Doug says HCJB supporters don’t need to do anything different. They will simply see the new name on receipts, credit card statements, and EFT bank charges.

In the video above, Wayne Pedersen, president of Reach Beyond, explains the reasons for making the name change.

Pedersen says we need to reach beyond our borders, beyond our comfort zones, and beyond our perceived limitations.

Two other organizations that recently changed their name are:

• Cru: the new name of Campus Crusade for Christ in the United States. They still use “Campus Crusade for Christ International” for their global work. The Brian Birdsall family, Global Ministries staff, served with Campus Crusade in the Ukraine and are now stationed in New York City.
• One Mission Society: the new name of Overseas Mission Society. Sarah Bonner and Roger and Mary Lou Skinner, Global Ministries staff, work with OMS at the international office in Greenwood, Ind.